RADIO AUDIENCE SURVEY
The Gibraltar Regulatory Authority (the “GRA”) published on 5th October 2017, a report on the results collated from the Radio Audience Survey which was carried out by the Broadcasting Division during the first quarter of 2017.
The survey was conducted primarily by face-to-face interviews, at multiple locations throughout Gibraltar and a good representative sample of the adult population participated. The purpose of the survey was to better assess and understand the radio listening habits of the local population.
Throughout Europe, radio audiences are on the decline, especially amongst teenagers, and this and future surveys will assist us gauge whether Gibraltar is following the same trend.